Make your shop
impossible to walk past.
You've walked past a bakery and joined the queue before you even decided. That pull is scent, and Scentura gives your cold drinks and desserts a signature scent of their own.
Complimentary for two weeks · No machine · No lock-in
Smell hits the brain
before thought does.
You weren't even hungry. The smell of warm butter hit the air, and you were in the queue before you decided. That is scent: the one sense wired straight to memory and emotion, with no filter and no off switch. At your counter, it makes the decision half-made before a word is read. Three things happen at once.
Crave
A scent sparks the craving before they've even seen the menu.
The spark
Linger
A space that smells good is a space people stay in, and spend in.
The pull
Remember
The scent they can't quite name is the one that brings them back.
The markNot just a fragrance. A sensory experience.
Scent at the moment of decision.
A sensory journey, from the scent we match to the lift you can measure. We handle every step. You start with a founding pilot.
We match your scent
Tuned to your hero product and sampled for you to approve first. Real, never synthetic.
We deliver it, your way
An invisible diffuser, a beautiful object, or your packaging, placed where people decide.
It does its quiet work
Noticeable but never overwhelming, it triggers craving and brands the moment.
We measure together
We compare your takings on scented days against normal days. Real numbers, then you decide.
Industry studies report in-store scent lifting sales by roughly 10% and increasing dwell time.
What could yours
smell like?
Every scent is food-true and tuned to your product, never a generic air freshener. Each one below is what a scent smells like: it fills your space and never goes into your food or drink. And each can be customised to your liking, ice cream from classic creamy to fruity or bubblegum, cake to any flavour you bake. If your scent isn't here, we make it.
- Cake & Cupcake warm sponge, fresh from the oven
- Brownie rich, fudgy, dark chocolate
- Ice Cream cold, creamy and sweet, any flavour
- Hot Chocolate & Marshmallow molten cocoa and toasted marshmallow
- Hazelnut Caramel toasted nuts in burnt sugar
- Caramel Pudding silky caramel over set custard
- Spiced Pumpkin Tart cinnamon, clove and baked pastry
- Honey warm, golden, floral sweetness
- Vanilla soft, sweet, comforting vanilla bean
- Coconut creamy toasted coconut, sun-warm
- Strawberry soft, ripe and candy-sweet
- Cherry plump, sweet-tart red cherry
- Lychee floral, juicy, perfumed lychee
- Grape & Blueberry deep purple, sweet and jammy
- Mango juicy, sweet, fresh-pressed mango
- Passionfruit tangy, tropical, seed-sharp zing
- Orange fresh-peeled, zesty and sweet
- Lemon bright, sherbet-sharp citrus
- Lime crisp, green, zesty lime
- Spearmint cool, clean, garden-fresh mint
- Peach Tea ripe peach steeped in black tea
- Oolong roasted, mellow, toasty tea leaf
- Black Tea bold, malty, freshly brewed
- Osmanthus Oolong apricot-sweet blossom over roasted tea
- Fresh Milk clean, sweet, just-poured fresh milk
- Almond Milk smooth, nutty, lightly sweet milk
- Milk Candy chewy milk sweet, pure nostalgia
- Bubblegum pink, sugary, playful bubblegum
- Gummy Bear bright, fruity, sugar-dusted chew
- Americano dark roast, hot and bittersweet
- Cola fizzy, sweet-sharp cola pop
Don't see what you need? Tell us your hero product and we'll create a scent for it.
One scent.
Everywhere your brand is felt.
Most scent companies stop at the air. We build your signature scent, then carry it across your whole brand: in the air, on your products, and on what your customers take home. One smell, everywhere they meet you.
Your space
Cold-air diffusers, reed diffusers and scented candles fill your space with your scent — kept out of sight, or dressed in a vase so it reads as décor, not a device.
Hands & surfaces
Hand soap, dishwashing liquid and cleaning supplies, scented to your brand — so even the restroom and the just-cleaned counter smell like you.
Menus & packaging
The menu card they hold while deciding, the cup they carry out, the labels and stickers on every order, each one carrying your scent.
One signature scent, made for your brand, expressed wherever your customer meets you.
The brands winning on scent
are already in your category.
This isn't a gimmick — it's a measured effect, and the move the fastest-growing F&B brands in the world are making right now.
These are retail studies — a guide to the effect, not a promise. We measure the real number for your shop during the pilot.
HEYTEA
Its store scent is so loved it went viral — and HEYTEA now sells it as candles, room sprays, perfume and diffusers.
Chagee
A signature tea fragrance turned into a perfume line, aroma boxes and fragrance cards — scent as a brand asset.
Molly Tea
Its jasmine signature extended into sachets, candles and diffusers — "smells like walking into the store."
McDonald's
Its 2024 "Smells Like McDonald's" campaign ran billboards that advertised with scent alone — no logo needed.
Hot food has always sold itself by smell. Cold drinks and desserts never could. Scentura changes that. We give cold F&B a scent of its own, then carry it across the whole brand. The lever five-star hotels have used for decades, built for your shop.
Simple to start.
Grows with you.
Founding partners begin with a complimentary pilot. From there, a plan that fits your space, designed low-touch so it's effortless to run.
A fully managed two-week pilot, normally about S$300, waived for a limited number of founding partners. You risk nothing.
- People drift in before they know why
- Proof in your own takings, not our promises
- No cost, no equipment to buy, no lock-in
For independent cafés and single outlets.
- Choose from our scent library
- Diffuser included, monthly refills
- Starts with a complimentary 2-week pilot: no equipment cost, no lock-in
For chains, malls and high-traffic sites.
- Fully managed programme with dedicated servicing
- Usage reporting, adjustable intensity and scheduling
- Insured equipment and compliance documentation
- Per-outlet rate set by space and service
Start with a founding pilot. Keep it only when your customers can't stay away.
Every space is priced on its size, foot traffic and level of service, so a large or high-traffic outlet is quoted differently from a small café. The S$15 a day rate is a starting point for a single small outlet; multi-outlet groups are quoted as a package.
The things you're
probably wondering.
Will a signature scent smell fake in my café?
No. We start from high-quality, true-to-food fragrances and match the one that smells like your product — then you smell and approve it before it ever goes live. We tune it noticeable but never overwhelming. A cheap, synthetic smell is the one thing we won't do.
Can't I just buy a scent diffuser and do this myself?
You could — but the diffuser is the easy part. The hard part is choosing a scent that reads real (not cheap), at the right strength, in the right spot — and knowing whether it's actually lifting sales. A wrong scent drives people away, which is worse than none. We handle all of it, prove it works on your own numbers before you pay a cent, and keep it running — so you never have to think about it.
Is scent diffusion safe near food in my shop?
Completely safe. What we diffuse is a fragrance for the air, not a food ingredient, so it never touches your food or drink. The fragrance oils are IFRA-compliant, the fragrance industry's safety standard, and they sit at the point of decision, never over your counter or prep area. It's fully managed too: we set it up and keep it fresh, with no work for your staff.
What if scent branding doesn't work for my shop?
That's exactly what the founding pilot is for. We measure it together on your own numbers, and if it doesn't earn its place, we remove it — at no cost. The risk is ours, not yours.
Is there a contract or lock-in?
No. The pilot is complimentary with no contract, and the plan afterwards is cancel-anytime. You only continue if it earns its place.
How soon can a scent pilot go live in Singapore?
Once we've matched your scent, a pilot can be live in your space within days. Founding-partner spots are limited, so earlier is better.
Is scent marketing expensive?
A managed service in Singapore starts around S$15 a day per outlet, and with us it begins with a complimentary two-week pilot, no contract. A DIY diffuser is cheaper on paper, but the real cost is months of guessing and the sales you miss if the scent is wrong. It's worth it when the scent is matched and the result is measured, which is exactly how the pilot works. Is it worth it, or should you DIY? →
How do you know the extra sales are from the scent?
You can't isolate it perfectly, and we don't pretend to. A two-week pilot is a signal, not a lab experiment. We alternate scented and unscented days, compare matched weekdays, set aside promo days and holidays, and look for whether scented days consistently come out ahead across several cycles, not on one lucky day. The bar is low on purpose: if scented days reliably beat the daily cost, it's worth keeping; if not, you stop. Honest, directional evidence on your own numbers.
Bringing the scent playbook
of great brands to everyone else.
The most memorable brands have always understood that a space should be felt, not just seen. Scentura makes that within reach for F&B and retail, giving each brand its own scent, delivered the way that fits, and proven before you pay.
We lead with scent because it's the fastest thing to feel. But what we really build is your brand's sensory identity: the smell people carry home, recognise on the street, and come back for.
Scentura was born out of NUS Enterprise, where it was named 1st Runner-Up. The idea was simple. Hot food has always sold itself by smell, but no one was doing it for cold drinks and desserts. So we built it, for the shops the big scent houses overlook. Every brand deserves to be remembered, not just seen.
The scent was never really the point. What we build is an experience, a space that wraps around you the moment you step in and makes you feel something. When a place is made for you like that, you feel cared for, like someone thought about your arrival.
We turn everyday spaces into experiences worth remembering.
— Jocelyn Lim, Co-Founder of Scentura
- Born out of NUS EnterpriseBuilt on research, not guesswork.
- 1st Runner-UpNUS Enterprise, with an NUS feature on the way.
- Based in SingaporeServing local and regional F&B.
Give your brand a scent
people remember.
Complimentary for two weeks, fully managed, no lock-in. If it doesn't lift your counter, we take it away — at no cost.
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